Jewellers see flat gold sales this Dhanteras

Gold sales are likely to be flat this Dhanteras, which is considered as an auspicious day to buy precious metals, due to weak economic environment and poor monsoon, jewellers said.

 Jewellers also expect demand to be more inclined towards investment related items like coins, bars after launch of three schemes by Prime Minister Narendra Modi last week. Dhanteras, which usually falls two days ahead of the Diwali festival, will be celebrated on Monday this year.

The business during this Dhanteras is likely to be "similar to last year or go up marginally", Anmol Jewellers Founder Ishu Datwawani told PTI. 

"It has been a quieter year, where revenue has dropped. However, for the last two months we are witnessing a spike in sales, but in phases," he said. 

ADVERTISING P N Gadgil Jewellers' CMD Saurabh Gadgil said that compared to last year the market is not so buoyant but the weakness in gold prices will keep up some of the demand.


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